Marketing Magic: Turning
Challenges into Triumphs.

Coke Studio released its new song Geejaga, a Kannada language song, inspired by tales of King.

Harishchandra's visibility soared through strategic collaborations with an International DJ and a Celebrity Choreographer. Together, they crafted original content using the song, propelling the choreography into a viral trend. This not only garnered significant User-Generated Content (UGC) but also contributed immensely to the widespread amplification of Harishchandra.

Costa Coffee India Celebrated the festive season with their new range of Blisstachio Rose drinks. Savor a burst of familiar festive flavors in every sip!

In this campaign, we collaborated with 30 micro-influencers across regions to visit the Costa coffee outlet and taste their new festive variant. Couples, Artists, Illustrators, Bloggers, Creators, Photographers, Fashion, Lifestyle & Beauty Influencers

This was a multipurpose campaign where Sociohub was given the task of managing online reputation (ORM), and curating influencer activity to generate hype for the film launch.

In the campaign for this film, we initiated the ORM campaign by comparing statistical data for positive and negative reviews. The impact of this effort resulted in a decrease in negative comments/reviews. In another aspect of the campaign for this film, we collaborated with premium pages to amplify the reach of the movie songs. This was achieved by curating relatable reels that revolved around the theme of the songs.

Fukrey 3 is a comedy-filled film starring talented actors such as Pankaj Tripathi, Pulkit Sharma, Richa Chadda, and Varun Sharma.

In our campaign for this film, we strategically employed meme amplification, Online Reputation Management (ORM), Anti-Piracy measures, and effective seeding. This comprehensive approach was designed to foster positive buzz across popular platforms like Instagram, YouTube, and Twitter. Let's delve into the success of each strategy and the impact they collectively had on our campaign's overall effectiveness.

As Sushant Singh Rajput's last film, there were a lot of emotions attached to the movie. However, his fans were upset for it not being a theatrical release. Hence, Hotstar wanted to do something special as a tribute to the later star which drives his fans as well as the audiences to their platform. They wanted them to watch the movie and reduce the negative sentiment with it being an OTT release.

Under the Infinity campaign, we enlisted the support of 30 of India's top influencers, including Ashish Chanchlani, Prajakta Koli, Harsh Beniwal, and others, to create a moving tribute to Sushant. The tribute, in the form of a special poem, honored the late actor's life and conveyed the central message of never giving up, which was also at the heart of the film. We then amplified the tribute through our Spotlight campaign, which resulted in its rapid spread and viral success. The campaign was a huge triumph, generating an astonishing 50 Million views within a mere 24 hours.

The brief given to us was to highlight the role of Siddharth Malhotra in the movie as opposed to directly promoting the content of the film. The aim was to do positive seeding around his performance and remind audiences of his acting chops. In the process, the movie got further popularity and boost through the campaign.

We executed our marquee Spotlight Campaign which drove the ORM initiative for Siddharth Malhotra. The campaign helped in changing the perception of the audience about him as an actor and a star; given the low he faced because of the failure of his last few releases. As we highlighted his character & his performance in the movie, merely within a week of our campaign, Siddharth's Instagram account received a massive boost and witnessed a whopping increase of more than 1.5 Million followers. Our Spotlight Campaign aided not only in raising Siddharth's profile as a star but also acted as a catalyst in connecting the audience to movie with the effective use of nationalism.

The brief given to us was to not only populate the song Vaste but also to display Dhvani Bhanushali as the upcoming pop star of India.

Since our objective was to not only populate the song but also to amplify Dhvani Bhanushali as a singer, we decided to play around the music video. We marketed the song through various routes and the results popped in. We planned out a template seeding activity where we identified some templates and some clips from the song and started creating content around it. One of our template, “Exactly at 10am.” exploded on the internet. The song has over 1 Billion views on youtube.

To Make Spiderman No Way Home The Biggest Movie Of MCU And To Go Housefull During The Pre Bookings For The First Month, We Had To Portray It As A Family Movie So That People Spend Christmas And New Year's Watching The Movie With Their Families.

Our contribution helped make "Spiderman: No Way Home" one of the biggest Marvel movies in terms of box office collections and viewership during its first month. The #SpidermanNoWayHome hashtag generated over 1 million posts, attracting coverage from major news portals, movie reviewers, and celebrities. Our strategy aimed to raise awareness about the movie without spoilers, using memes and trending topics. We then supplied informative and factual content for the cinephile audience, before ultimately releasing content with spoilers in the third week to generate interest among those who had not yet seen the film. This sustained its success and ensured continued houseful shows until the fourth week.

The main objective of the Campaign was to create a buzz for the trailer by seeding clips and images From the trailer so that people start speaking about it organically.

We decided to host a meme competition via comedyculture.in to create a buzz for the trailer, team comedyculture.in used a template from the trailer and made a carousel post, further encouraging others to use the template and use #RakshabandhanTrailer to take part in the competition. They received more than 15000 entries in less than 24 hrs and many popular brands were influenced to use the template too which made the template and trailer an overnight success as well as one of the most viral meme templates of 2022.

The objective was to promote the show in a way that it creates awareness about Shahabuddin aka saheb by the people of Siwan, as the show was from the genre of Political Drama and inspired from the real life of Mohd. Shahabuddin. The motive was to establish Rangbaaz S3 the biggest franchise by ZEE5 also make the most viral meme template of 2022 of any series on which we got 90K+ organic entries on meme template.

With a breaking user record, our campaign helped the platform earn 900K+ more subscribers. Our work crossed 200M+ views and 40M+ engagement which signified a new peak for online engagements. Our creatives got "Bhayankar Pyar" online and became a trend on social media. The whole campaign got so huge that it even affected the world of Politics, two parties got aligned due to the political buzz we created at the national level.